Vibrant + Insightful + Unforgettable

The World Is Watching: Press & Media

La Shell Wooten is a wellness innovator whose voice resonates far beyond the platforms she graces. Featured on podcasts, reality television, and transformative wellness events, her work inspires growth, healing, and connection. A go-to voice for empowerment and resilience, La Shell shares roadmaps that inspire reimagined, elevated lives aligned with true potential.

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La Shell’s Official Bio

For years, I thought my journey was about finding my place in the world. Now, I see it clearly—it was about preparing me to help you find yours.

I started in the heart of the culture-shifting ’90s music industry, a publicist for legends like Mary J. Blige, Jodeci, and En Vogue. It was the golden era of hip hop and R&B, where creativity and culture collided in electrifying ways. I was juggling full-time work and college classes, thriving in the energy of it all—but I couldn’t stop wondering: What drives people to do what they do? From the artists to the executives, I wanted to uncover the deeper motives behind both the chaos and the brilliance.

So, I dove deep into my sociology studies to make sense of it. What I learned didn’t just help me navigate that world—it sparked a passion for helping people rewrite the stories they were telling themselves.

That curiosity led me out of concert tours and into classrooms, earning a master’s in social work and working directly with individuals and families. This is where my true purpose came alive: helping people shift their mindset from “I am my circumstances” to “I create my circumstances.” Watching them step into that truth was electrifying—better than any concert I’d ever been to.

But something was still missing. Structured jobs and systems felt too limiting. I wanted to help people in bigger, bolder ways—ways that felt as expansive and creative as my music industry days. Then came a serendipitous opportunity to work with Usher (yes, that Usher), and it reminded me to lean into my own creativity. That’s when I launched Abandon Ordinary Wellness—a movement, a mission, and a mindset designed to help individuals and communities activate change and create lives that feel deeply aligned.

The truth is, this work has never just been a career for me. It’s who I’ve always been: part Bronx grit, part joyful light, all heart. Whether I’m working with a single mom learning to co-parent, a middle school student finding their voice, or a CEO leading their team into new possibilities, my mission is the same: to help you get clear, grow courage, and create a life that feels like home.

Now, I’m inviting you into this transformation. Are you ready to shift from “This is just the way things are” to “This is the life I create”?

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